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Team planning social media strategies for the new year

Social Media Trends 2025: What Australian Brands Need to Know

December 1, 2025 S. Patil Social Media
Gain insights into the top social media trends shaping Australian brands in 2025. Adapt your online strategies with practical advice covering new platforms, content forms, and community building techniques.

Learn more about how the social media landscape continues to shift for Australian brands in 2025. Platforms are evolving rapidly, and what worked last year may already feel outdated. Short-form video has maintained its dominance, fuelled by audience preference for quick entertainment and informative content. TikTok and Instagram Reels are platforms of choice for brands aspiring to reach younger demographics, but even LinkedIn has adapted with story-style updates and short video features. Staying relevant means reviewing your tactics often, experimenting with emerging features, and being flexible.

Storytelling and authenticity still lead. Genuine, behind-the-scenes glimpses into company culture or founder stories can elevate brand trust. Increasingly, brands collaborate with micro-influencers—Australians enjoy seeing local partnerships and homegrown talent. Prioritising real voices over polished perfection, even large brands are shifting tone to foster transparent conversation. Additionally, ephemeral content (content that disappears, such as Stories) continues rising in popularity for its sense of urgency and exclusivity.

Artificial intelligence and automation are reshaping campaign planning but do not replace human creativity. Instead, automation handles repetitive tasks—like scheduling and moderation—freeing up time for brands to focus on message quality. Data-driven content calendars are now standard, helping track what resonates with different target groups.

  1. Use analytics to inform topic selection and timing
  2. Invest in easy-to-produce formats: live Q&As, AMA sessions, quick polls
  3. Allocate resources for timely engagement with audience feedback
For eCommerce, social platforms increasingly offer in-app shops, letting Australian consumers browse and buy directly without leaving a post. While integrating new sales features, brands need to be extra mindful about privacy regulations—Australia’s laws continue evolving to protect users. Transparency about data handling is vital; always provide clear options for consent and explain tracking in plain language.

Community-driven strategies will shape the most influential brands of the year. Create spaces—such as Facebook Groups or exclusive Discord channels—where fans connect, share experiences, and feel valued. Facilitate conversations rather than just broadcasting marketing messages. Encourage employees and users alike to co-create content. When a brand is visible in community discussions (not just in sales promotions), loyalty grows stronger.

As always, results may vary based on your audience, industry, and adaptability. Analyse campaign outcomes and iterate with agility. The best social strategies balance human connection with new technologies, ensuring your message cuts through in a crowded, ever-evolving landscape.

Stay Ahead